It’s a game where users can win rewards just simply living their life and sharing it on social media. Taco Bell’s in-app rewards can be exchanged for real-life prizes that range from free tacos to a trip to Taco Bell’s test kitchen to a $100 gift card. Now we can reward them now that they are already a customer. “For Kiip in the past, we rewarded people at the point where a customer engaged with a brand. “It’s important that Kiip is powering the entire thing, and it’s also very important that it is mobile first,” said Wong. Because you connected the social networks to the app, Taco Bell is essentially listening for a trigger, or moment, that is an opportune time to offer the consumer a reward. It is triggered through specific keywords, likes, checkins, and hashtags. The creative thing about the program is that people can earn rewards from social moments that happen outside the app, like tweeting about the concert they’re at or sharing a selfie on Instagram. Taco Bell sends along puzzles to the user, and if the user completes the puzzles, they can unlock rewards. They then use the social networks in a normal way, and place orders in the Taco Bell app. Rather, users earn rewards when they connect their social networks to Explore. The Explore program doesn’t simply require a user to earn points by make purchases on Taco Bell. There has been a double-digit opt-in rate for the loyalty program. In December, the results of the collaboration launched. So the two companies moved forward and refined the loyalty program.
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